Using Content That Sticks For Marketing
There are so many people on the marketing game trail. We are so blessed to live in the land of the free where anyone can launch a start up business in their living room with a card table and a few good ideas. With this freedom however the amount of marketing traffic has increased significantly. In addition with so many companies now utilizing social media handles like facebook, Google + and YouTube its important to find a unique way to communicate with your potential customers.
Using Pictures & Videos To Communicate Your Brand
When you are sitting down to decide what type of content to post you need to put yourself in the shoes of those you would like to reach. Most people are browsing through the search engines or their facebook news feed looking for something that catches their attention. Statistically photos and video receive the most click through rates, likes, comments and shares. Creating good content to educate and inform is critical to your customer relations campaign but so is fun interaction with funny pictures and informative video's.
Create With Personality & Communicate To The Emotions
As you create marketing pieces for your company remember that people buy emotionally. Depending on what generation you are trying to reach you might want to reach back into the archives and find a popular song or clip form a movie that really moved that generation. Please obtain proper copy rights before using music and video. If you can touch the emotions or bring back some great memories in connection to your brand your product will have sticking power.
With great new services like Animoto you can create videos for your company at an affordable price. Just check out this video by Custom Impressions Inc, a supplier of promotional products Seattle Wa.
Check out this article "The Top 10 Most Creative and Compelling Video Ads Online" by Jeremy Scott. This can help to stir up your creative juices.
Source: http://www.reelseo.com/top-10-video-ads/#ixzz2Fvohnujf
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What are some creative ways you have marketed your brand? What programs do you use that make video and picture creation easy. I would love to hear from you.


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