Monday, December 31, 2012

Gifts that keep on Giving 2

If you are looking for another creative way to find a place in your customers heart I have a great idea for you. A great way to "warm up to" your customers is with a fleece blanket. We can all appreciate the gift of warmth! A thought for those with a giving spirit: have 500 fleece blankets with your logo printed and donate them to your local homeless shelter. That will be a great way to practice the "givers gain" principal.

Have a great new year everyone.

Sunday, December 23, 2012

Marketing Tips 101 Memorable Music, Pictures & Video

Using Content That Sticks For Marketing


There are so many people on the marketing game trail. We are so blessed to live in the land of the free where anyone can launch a start up business in their living room with a card table and a few good ideas. With this freedom however the amount of marketing traffic has increased significantly. In addition with so many companies now utilizing social media handles like facebook, Google + and YouTube its important to find a unique way to communicate with your potential customers.

Using Pictures & Videos To Communicate Your Brand 


When you are sitting down to decide what type of content to post you need to put yourself in the shoes of those you would like to reach. Most people are browsing through the search engines or their facebook news feed looking for something that catches their attention. Statistically photos and video receive the most click through rates, likes, comments and shares. Creating good content to educate and inform is critical to your customer relations campaign but so is fun interaction with funny pictures and informative video's.

Create With Personality & Communicate To The Emotions 


As you create marketing pieces for your company remember that people buy emotionally. Depending on what generation you are trying to reach you might want to reach back into the archives and find a popular song or clip form a movie that really moved that generation. Please obtain proper copy rights before using music and video. If you can touch the emotions or bring back some great memories in connection to your brand your product will have sticking power.


With great new services like Animoto you can create videos for your company at an affordable price. Just check out this video by Custom Impressions Inc, a supplier of promotional products Seattle Wa.



Check out this article "The Top 10 Most Creative and Compelling Video Ads Online" by Jeremy Scott. This can help to stir up your creative juices. 

Source: http://www.reelseo.com/top-10-video-ads/#ixzz2Fvohnujf 
©ReelSEO.com, All Rights Reserved 
Follow us: @ReelSEO on Twitter | ReelSEO on Facebook"


What are some creative ways you have marketed your brand? What programs do you use that make video and picture creation easy. I would love to hear from you.

Friday, December 21, 2012

Promotional Gifts That Keep On Giving

When you are going to give someone a promotional gift you should try to give them something that keeps on giving. Think about the impact you are having on your client or their entire office if you give them a whole gift basket full of candy, fruit, wind, nuts and other classic gift basket staples. For over a week every time they get something out of the basket their hearts will be warmed. If your looking for a high impact gift a gift basket is a great idea.

Thursday, December 20, 2012

Promotional Tumblers Are A Great Employee Gift

Promotional Water Bottles



I think promotional tumblers make a perfect gift. I really like the glass units because they can hold both hot and cold liquids. A customer who loves their glass promotional tumbler is going to see your logo 100's of times. That creates a lot of impressions and develops a strong top of mind awareness.

I found these recently and saw a company that was giving them as Christmas gifts to their employees and clients. They really made them very nice by putting chocolates in them.  will never forget that company for sure! What is your favorite promotional gift? What have you seen other companies do, or received from an event that made a lasting impression on you?

I found a great deal on these particular promotional water bottles with Custom Impressions, Inc.

Cheers!

Promotional & Marketing Hobbyist!

Monday, December 17, 2012

Having A Strategic Marketing Mindset

Is Your Mind Ready For Marketing

Strategic Marketing Mindset

Marketing is leveraging the power of tools that can create brand awareness and brand reach. It is very strategic and requires strategic thinking. I found myself asking the question "what kind of mindset should a marketing strategist have"?

When I think about marketing for a company I envision the market as a battle zone. There are enemies after the same target as I am and only one of us is going to claim the prize. I came across a great article by Sarah Harvey entitled "Marketing Strategy Is Like Planning For War". I was able to take alot of inspiration from this article. It holds a lot of common value and a similar mindset to mine which is to think of marketing as a battle plan, and the office as a beachhead to plan our war. Sarah is the VP of sales for Custom Impressions Inc, promotional products Seattle.

Enjoy this article. Do you have any great articles that inspire your passions and drive for marketing and being strategically minded. If so please share.

Thursday, December 13, 2012

New Promotional Products & Marketing Blog 

Promotional Product and Brand Strategy

Hello, we are excited about launching this new blog. If you are a marketer you are probably a warrior who is passionate about dominating a market. You probably also love strategy, planning, data and launching campaigns that are going to push your company and clients to the top. This new blog is to generate conversation, share ideas, and share examples of companies that are doing this well. So get your best weapons out, we are going to war.

See you soon....